The most common in-game purchases in Fortnite included upgrades to characters and outfits, as well as to the gliders which transport the players into the battle arena. In 2019, Fortnite user spending on gaming DLC in the United States reached an average of 82 U.S. However, while the game itself is free to download, users are encouraged to purchase downloadable content (DLC) to enhance their gaming experience. On top of this, the Battle Royale-style, in which up to 100 players fight it out at one time, mean that the re-playability of the game is infinite – each game is unique. Not only is the game free to play, but it is also available on most gaming platforms. The reasons why Fortnite has become such a global hit are clear to see. When looking at mobile shooter game downloads, it is clear that the mobile version of Fortnite has also been a great success, having been downloaded 78 million times in the first year of its release. Having burst onto the scene in 2017, Fortnite has since become a worldwide phenomenon, amassing 350 million players across the globe as of May 2020.
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